SKOCH Star of Governance Award

Andhra Pradesh

Animal Husbandry & Fisheries

SKOCH Star of Governance Award

Andhra Pradesh

Animal Husbandry & Fisheries

Dr. Seediri Appalaraju, Hon'ble Minister, Animal Husbandry, Dairy Development and Fisheries, Govenment of Andhra Pradesh

New Delhi, 18th June 2022

Irregular attendance of veterinary staff at field institutions and Rythu Bharosa Kendralu (RBKs) was a challenge. It was also difficult to monitor livestock vaccinations and the welfare schemes of the department. The use of paper in the existing system required physical record-keeping and management. All these factors contributed to poor healthcare for livestock and also reduced productivity. The Department of Animal Husbandry deployed the Pasu Samrakshak app intending to resolve the issue of irregular attendance through a geo-referenced attendance system. Real-time monitoring of livestock vaccinations ensured that livestock health is not compromised. The new paperless system has a component of real-time monitoring of livestock health, feed and fodder, and welfare schemes.

L to R: Dr. Seediri Appalaraju, Hon’ble Minister, Animal Husbandry, Dairy Development and Fisheries, Govenment of Andhra Pradesh; Awardee; Sameer Kochhar, Chairman, SKOCH Group

Aqua e-Crop by the Department of Fisheries created a mechanism to gather aqua cultural crop data and identification of registered and unregistered land categories which are having aquaculture practices. It also captures data regarding shrimp and fish crops. This integration of digital land data from the revenue department and geo-gagging of all aquaculture crop areas has been implemented. The data is captured district-wise, Mandal and village-wise.

In a G2C dashboard, Matsya Saagu Badi, a novel practice has been implemented by the Department of Fisheries. This focuses on the enhancement of production, productivity and sustainability of fish resources. It helps to increase the production and income of the target groups. It has become an easy tool for dissemination of the latest Aquaculture practices, fishing trends and fishing practices. Aquaculture covers 2 lakh ha or 80,000 farmers and about 5 lakh active fishermen under marine and inland activities.

To increase the availability of quality aqua products in proximity to the consumer and to increase the state’s fish consumption by up to 30 per cent of the state’s production, the Department of Fisheries launched the project – Domestic Fish Marketing. The per capita consumption of fish in the state was as low as 8 kg/capita/year and the fish supply chain was unorganised. The overall system is now integrated through an IT platform that provides supply chain management, inventory management, sale/purchase processing, financial management, e-commerce and customer analytics to ensure product quality and process standardisation. Reduction in the wastage of aqua products and increase in their shelf life has resulted in direct and indirect employment opportunities for around 80,000 stakeholders involved in the value chain. In this project, 75 hubs are planned across the state and each hub is to be linked with the chain of retail units in an approximately 30 km radius. As a result of these measures, the state’s total fish consumption has moved up from 4.36 lakh MT to 15 lakh MT per year.